When you are in the market for car insurance, whether it be for a renewal or if you?re just interested in changing companies, car insurance quotes can a be really useful tool. The ability to shop for car insurance without having to commit too much to anyone plan has definite perks for the consumer, and enables them the freedom to make the best decision while simultaneously and continuously forcing competitive rates from leading companies.
Since the big car insurance companies today control the market in much the same way they have for decades, by being familiar brand names with big advertising campaigns, it is useful for the smaller companies to invent ways to pull the public?s attention to them by offering free quotes, or buying incentives or other promotional bonuses.
In the last 10 years the small insurance company Progressive has grown exponentially due almost singlehandedly to a tool they started offering on their website that gave their rates next to the rates of their top competitors. Even in cases where they were not the best deal, many people went with them out of sheer respect for their honesty.
As the success of the online free rate quote was heard, the practice spread like wildfire. Now every respectable insurance company has online insurance quotes, the ones who do not simply miss out on a huge chunk of business.
As every car insurance company has definitely learned that customers are attracted to commodity. Once we have a taste of a new, sweeter flavor of ice cream, we never think of ice cream the same way again. We must always have that flavor available until another one comes out and grabs us.
This fact is one of the reasons we as a society are constantly shifting and changing. We can it seems only look towards the 'yonder'. No one, short of historians, seems to check behind them every once in a while to remember where they just were.
Let me explain what I mean. A person buys car insurance and decides X company has the best prices for the quality of service they provide. "Much better than Y company," He says, "I heard their service is slow and the company is stingy and despicable."
He has bought insurance (besides being required by a few human laws) to make sure that if he rams into someone and smashes up their newly painted 2,500-pound machine of destruction with his, he won't have to feel bad for the other person because the insurance company will swoop down and fix everything good as new.
Since the big car insurance companies today control the market in much the same way they have for decades, by being familiar brand names with big advertising campaigns, it is useful for the smaller companies to invent ways to pull the public?s attention to them by offering free quotes, or buying incentives or other promotional bonuses.
In the last 10 years the small insurance company Progressive has grown exponentially due almost singlehandedly to a tool they started offering on their website that gave their rates next to the rates of their top competitors. Even in cases where they were not the best deal, many people went with them out of sheer respect for their honesty.
As the success of the online free rate quote was heard, the practice spread like wildfire. Now every respectable insurance company has online insurance quotes, the ones who do not simply miss out on a huge chunk of business.
As every car insurance company has definitely learned that customers are attracted to commodity. Once we have a taste of a new, sweeter flavor of ice cream, we never think of ice cream the same way again. We must always have that flavor available until another one comes out and grabs us.
This fact is one of the reasons we as a society are constantly shifting and changing. We can it seems only look towards the 'yonder'. No one, short of historians, seems to check behind them every once in a while to remember where they just were.
Let me explain what I mean. A person buys car insurance and decides X company has the best prices for the quality of service they provide. "Much better than Y company," He says, "I heard their service is slow and the company is stingy and despicable."
He has bought insurance (besides being required by a few human laws) to make sure that if he rams into someone and smashes up their newly painted 2,500-pound machine of destruction with his, he won't have to feel bad for the other person because the insurance company will swoop down and fix everything good as new.
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I have more reviews, tips and information about the best car insurance at Car Insurance Tips.com.
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