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Sunday, March 4, 2012

Know More About Business Intelligence and How It Grows Your Business

By Ralph Gordon


Making your business grow and be successful would be easy when you manage your business properly. There are lots of information that needs to be handled in running a business. Handling huge amount of information could be a breeze with the help of business intelligence. It is a computer technique used in identifying, extracting, and analyzing different business data. Sales revenue of your products and even by the departments can be taken care of by this computer method. Associated expenses and incomes are also handled by BI. Business growth comes from retaining customers through the good and quality services supplied by your company. Maintaining product excellence would mean new clients going in that is very important in making your business boom.

What are the advantages of having a business intelligence in your enterprise? You will find three key benefits of this computer software. The first one is that it helps acquire more knowledge and understanding of the needs and decision-making process of the customers. The second one is that it offers the newest market trend concerning economy, culture, and technology. It is a great help in the decision-making of a business. The third one is the fact that it can accommodate large information about customers.

As mentioned above, business intelligence is a computer technique. This technology has several prevalent features which include reporting, on-line analytical processing, analytics, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, and predictive analytics.

Knowing the benefits of this computer technological innovation along with its functions, studying how it started can give more information to businesses who want to use it. BI started in the 1960s when the decision support system (DSS) evolved and changed to information warehouses, Executive Information Systems, OLAP, and business intelligence throughout the mid 1980s. The said computer technique was referred to in late 1980s as "concepts and methods to boost business decision-making by using fact-based support systems."

How can this BI be relevant to a company? The following are company purposes where BI could be employed: measurement, analytics, reporting or enterprise reporting, collaboration or collaboration platform, and knowledge management. Applying BI assists in stirring the value of a specific business.

What are the three critical areas that have to be assessed within an organization? The three critical areas are the degree of commitment and sponsorship of the project from the upper management, the level of business need for its implementation, and the amount and quality of available information. The first area of concern is important to be evaluated simply because powerful backing from the management will help overcome any shortcomings throughout the project implementation. The second critical area is also important to know whether there is really a need and to know the advantages of it when implemented. Insufficient amount of information available would make the project a failure that's why the third crucial area is likewise essential. Why is there are a need for it? These are areas that should be properly assessed to have an efficient implementation of the said computer technique.

Business intelligence can help achieve company objectives, whether or not it is for short term or long-term. So long as it is implemented properly and efficiently, there is no way that the business would not accomplish its objectives. Understanding the latest market also helps in attaining the objectives..




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